Sustainability Stories that Resonate with Audiences
Sustainability reports often face the same hurdles that prevent corporate communications from resonating with audiences. They’re lengthy and technical; loaded with pages of data and statistics. While a long-form scientific brief is appropriate for a core audience of regulators and leadership, larger audiences require a clear narrative.
As a content creation house that specializes in corporate communications, we have found that sustainability reports can be leveraged for much broader audiences. For the purpose of talent acquisition and retention, to shareholder relations, and consumer-facing social media posts.
It starts with a thoughtful curation of the data. Perhaps your organization made pages worth of facilities upgrades to conserve energy. But a single point like “watts saved by switching to LED lighting” is enough to drive the conversation. “Enough energy saved to power the equivalent of 356 Super Bowl games” has a nice ring to it. When all is said and done, it's the TL;DR angle that matters. Anything else is noise.