PR messaging resonates stronger when teams use dynamic media.
Public relations
"Public Relations teams can spread messaging further with dynamic media and colorful storytelling."
Public Relations teams can spread messaging further with dynamic media and colorful storytelling. Take a food and beverage company who wishes to connect with a mass audience about their organization's impact. Voice-and-tone is everything. For employer brands, we lean heavily into stories that reflect positive workplace culture. For manufacturing brands, we highlight work that the company is doing to reduce their carbon footprint through innovation. For high-interest consumer brands, we balance a mix of colorful and lighthearted posts that keep the brand top-of-mind. More often than not, all three scenarios are applicable.
crisis communications
"A well-crafted piece of media resonates by conveying empathy and authenticity. "
Every touch point matters when it comes to addressing a mass audience during a crisis. This goes beyond choosing the right words. A well-crafted piece of media resonates by conveying empathy and authenticity. We've found that even the smallest details like soundtrack curation and tone-of-voice influence how an audience will perceive a message.
